From Round to Square
At the beginning of the 20th century, the exploration of wrist watch design, mainly focused on shape and styling. The purpose was to integrate the round shape(timed bezel) into the strap lines, keep it simple, and make the case fit with the strap. Louis Cartier, with his keen instinct, and with his unremitting pursuit of aesthetics and technology, finally launched the Cartier Tank replica series of wrist watch in 1917, which has written a rich and colourful stroke in the history of watchmaking. The great power of this brand-new wrist watch, is to completely bid farewell to the unchanging taste and establish a true style. According to the Cartier brand’s history passed down from mouth to mouth, Louis Cartier used the shape of a newborn armored combat vehicle — tank for reference, when designing the Cartier Tank replica series of wrist watch: the vertical lug is just like a tank track, while the square case is as if a tank body.
To Be Continued